Getting started

To get started, provide confirmation in writing to your Feed It Back Account Manager that your data can be shared with Airship.
 
Once permission has been given, Airship will send API access details to Feed It Back. Feed It Back will configure your account to send data to Airship. Your Feed It Back Account Manager will inform you of any specific prerequisites before the Airship connector can be enabled for your account.
 
Data will be sent from Feed It Back daily. Anonymous data is not sent to your Airship database.

What data is sent?

  • Contact data - Title
  • Contact data - First name
  • Contact data - Last name
  • Contact data - Mobile number
  • Contact data - Email address
  • Contact data - Email opt in
  • Contact data - Post code
  • Contact data - Gender
  • Purchase history data - Transaction reference
  • Purchase history data - Transaction date
  • Purchase history data - Transaction unit
  • Purchase history data - Transactional lines (Item name, SKU, Quantity, Value)
  • Feedback history data - NPS score
  • Feedback history data - Date
  • Feedback history data - Unit
  • Feedback history data - Comments

Historic data

Ask Feed It Back if you would like historic data added to your Airship database. You may also decide to only upload a portion of your historic data, for example only data from the past 12 months.

Feedback data

When a customer leaves feedback, the data is saved to your Airship database as transactional feedback data. Each time a customer has left feedback, a new entry is recorded. There is an example of what this looks like below.

The customer’s NPS (Net Promotor Score) rating is saved to Airship, which is used to recognise the ‘type’ of the feedback entry (Positive, Negative, Netural, Unknown).
 
If the customer left comments with their feedback, these are also saved to Airship:

EPOS data

 
If Feed It Back has integrated with your ePOS, this data is also sent to your Airship database. Where a customer has left feedback and made a purchase in one of your venues, the purchase data will be sent to your Airship database. An example of what this looks like is below.

View your data in Airship

Once the connector is enabled, you will be able to see data flowing into your Airship account, by navigating to Folders & Groups.
 
To access your Contact Folders in Airship, scroll down to “Contacts” in the main menu and select “Folders & Groups”.

You’ll be able to select your Feedback/Feed It Back Group to see contacts within that Group that have been added via the Feed It Back connector.
 
To view the booking data, open a contact record and click “View booking data”. This screen will show the booking record details for the customer.

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