Airship’s PoP segments allow you to categorise your customers based on how often they are visiting you. We look at all of your data feeds to identify customers who have had a PoP within your venues, we can then identify the number of PoP’s your customers have had and in turn understand the frequency of visits across your locations. 

These segments can be used to drive repeat visits within your venues and reward your most loyal customers. To find out more about how Airship PoP works check out the article below:

Understanding our Proof of Presence metrics

We use PoP to categorise your customers into 6 segments:

  • Prospect Guests
  • Bronze Guests
  • Silver Guests
  • Gold Guests
  • Platinum Guests
  • Lapsed Guests

The number of PoP’s and the days since these PoP’s are customisable dependant on your customer activity. These metrics can really help you to understand your consumer habits and drive visits to your venues. 

We’ve put together some recommendations for how your PoP segments might look dependant on your consumer market. 

Quick service restaurants

You expect that your customers naturally visit your venues on a regular basis, to grab breakfast, lunch or just a coffee. 

  • Prospect Guests: These customers haven’t yet had a PoP
  • Bronze Guests: 1 PoPs in last 60 days 
  • Silver Guests: 2 PoPs in last 60 days - the most recent of which is in the last 30 days
  • Gold Guests: 3 PoPs in last 60 days - the most recent of which is in the last 30 days
  • Platinum Guests: 4 or more PoPs in last 60 days - the most recent of which is in the last 30 days
  • Lapsed Guests: 0 PoPs in the last 30 days

Casual Dining

You expect that your customers will naturally visit you on a semi-regular basis for lunch, dinner or a cocktail. 

  • Prospect Guests: These customers haven’t yet had a PoP
  • Bronze Guests: 1 PoP in last 90 days
  • Silver Guests: 2 PoPs in last 90 days - the most recent of which is in the last 60 days
  • Gold Guests: 3 PoPs in last 90 days - the most recent of which is in the last 60 days
  • Platinum Guests: 4 or more PoPs in last 90 days - the most recent of which is in the last 60 days
  • Lapsed Guests: 0 PoPs in the last 60 days

Fine Dining

Your customers naturally come to you for a special occasion.

  • Prospect Guests: These customers haven’t yet had a PoP
  • Bronze Guests: 1 PoPs in last 180 days 
  • Silver Guests: 2 PoPs in last 180 days - the most recent of which is in the last 90 days
  • Gold Guests: 3 PoPs in last 180 days - the most recent of which is in the last 90 days
  • Platinum Guests: 4 or more PoPs in last 180 days - the most recent of which is in the last 90 days
  • Lapsed Guests: 0 PoPs in the last 90 days

Late night venue

Your customers visit you on a regular basis for a couple of drinks.

  • Prospect Guests: These customers haven’t yet had a PoP
  • Bronze Guests: 1 PoPs in last 60 days 
  • Silver Guests: 2 PoPs in last 60 days - the most recent of which is in the last 30 days
  • Gold Guests: 3 PoPs in last 60 days - the most recent of which is in the last 30 days
  • Platinum Guests: 4 or more PoPs in last 60 days - the most recent of which is in the last 30 days
  • Lapsed Guests: 0 PoPs in the last 60 days

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