Unique codes are a great way of measuring the success of email campaigns, delivering real value to your customers and controlling the use of each promotion.
Our mechanic allows you to send out an email containing a promotion without the need to integrate with your till.
Once your fully branded mechanic has been created, we will provide you with a URL that can be used within your emails. We can generate new URLs to use across your marketing for campaigns such as Welcome journeys, Birthday journeys, January campaigns and so on.
1 - A customer will receive an email or another invite to receive their offer.
2 - The customer lands on a page where they are invited to activate their offer.
3 - The customer will be prompted to confirm they wish to use their voucher and that they are in the venue.
4 - If they click to confirm they wish to use their offer, a voucher code is displayed and they have 30 seconds to present the code to a staff member.
5 - Once the 30 seconds is up, the code is marked as redeemed and the offer is dimmed to show it has been used.
How can I keep track of redemptions?
You can run reports from Airship to see how many codes have been redeemed to give you an insight into how many visits the offer has generated and what time of day. You can then use this information to shape future marketing efforts and give those who haven’t visited a nudge to do so.
How will this work in my venues?
The unique code mechanic is designed to work without an EPOS integration. However, you can add a button on to your tills that can be used when a customer presents you with the unique code screen (remember to brief your Operations team on what to do!). You can then match up how many vouchers are marked as redeemed on your Airship account and how many have been redeemed through your tills.
If you’d like to find out how we could implement this for you, get in touch today.